Straight Forward Solar
No recent recordsSolar installer based in California · installer record #12140 resolved from 11 public installation records.
At a glance
Straight Forward Solar is a solar installer with 11 recorded installations totalling 49 kW, dated 2019 to 2020. All of its records are in California, where it ranks 4067th of 6,010 profiled installers by volume and 7,030th of 10,537 nationally.
Track record
Install volume by year
Recorded installs per year; prices by year are in the table below.
Pricing
Price by year (solar only)
| Year | Priced systems | Straight Forward Solar | California median | vs state |
|---|---|---|---|---|
| 2020 | 5 | $4.81/W | $3.97/W | +21% |
Median installed price per DC watt before incentives, systems without a battery, by the year in the public record. Years with fewer than five priced systems are left out.
Why a company's own figure can differ from this one
- Timing. These prices come from state incentive filings, published about once a year, so the latest full year here is the last year of data. Prices moved down in many states after 2023; a company's current quotes can be lower (or higher) than its last full year on record.
- Dates. A filing is dated when the program processed it, not when the job was sold, so jobs can land in a different month or year than in the company's own books.
- What the price includes. The filed price is the whole project as reported to the program, which can include loan dealer fees, electrical panel upgrades or roof work. A company's internal figure often leaves those out.
- Batteries. Systems flagged with a battery are excluded here; a battery the filing didn't flag can still raise a year's median.
Latest records
Most recent recorded installs
| Date | Location | Size | Price | Ownership |
|---|---|---|---|---|
| Aug 18, 2020 | San Jose, CA | 3.3 kW | $18,120 | Host-owned |
| Aug 11, 2020 | Hayward, CA | 4.1 kW | $29,700 | Host-owned |
| Apr 2, 2020 | Pleasanton, CA | 3.5 kW | $10,208 | Host-owned |
| Mar 25, 2020 | Berkeley, CA | 5.8 kW | $22,770 | Host-owned |
| Mar 6, 2020 | Canyon Country, CA | 5.2 kW | $24,890 | Host-owned |
| Dec 18, 2019 | Carson, CA | 5 kW | $14,880 | Host-owned |
| Sep 27, 2019 | San Diego, CA | 4.4 kW | $17,640 | Host-owned |
| Sep 16, 2019 | Oak Park, CA | 9.5 kW | $25,000 | Host-owned |
| Aug 29, 2019 | El Cajon, CA | 3.8 kW | $12,600 | Host-owned |
| Aug 12, 2019 | San Diego, CA | — | — | — |
See all 11 installations →searchable & filterable; export to CSV with a free account
Service geography
Busiest cities
Record
- Installer ID
- PC-12140
- First recorded install
- Aug 12, 2019
- Last recorded install
- Aug 18, 2020
- Priced records
- 9
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How does Straight Forward Solar compare with other installers in California?
By recorded installations Straight Forward Solar ranks 4067th among the 6,010 installers based in California with five or more records. Its median system, 4.3 kW, is about 28% below the state median of 5.9 kW. 0% of its recorded installations are third-party owned (lease or power-purchase agreement), against 29% across California. 0% include battery storage, compared with 16% of California records. Installers of similar recorded volume in California include Solarports Development (11), Solarrus (11) and Solartistry (11).
How has Straight Forward Solar's installation volume changed?
Straight Forward Solar's earliest dated installation on record is from 2019. It has recorded installations in 2 calendar years. The busiest year was 2019, with 5 installations. 2020, its latest year with records, has 5. Its median price per watt moved from $3.16/W in 2019 to $4.81/W in 2020. The most recent recorded installation is dated Aug 18, 2020. No installation in the public records is dated within the last three years.
Where does Straight Forward Solar install solar?
All recorded installations are in California. The cities with the most of its installations are San Diego, CA (1), San Jose, CA (1), El Cajon, CA (1), Canyon Country, CA (1) and Oak Park, CA (1).
Frequently asked questions
How many solar installations has Straight Forward Solar completed?
PanelCensus records 11 installations by Straight Forward Solar, from Aug 12, 2019 to Aug 18, 2020, totalling 49 kW of capacity. Public reporting varies by state, so the company's true total may be higher.
What does Straight Forward Solar charge for solar?
The median installed price across 9 priced systems from all years is $3.95/W before incentives (median system 4.3 kW, about $18,120). The California median is $4.26/W. Prices are the total project cost reported to state programs, so they can include work billed with the solar.
Where does Straight Forward Solar install solar?
All 11 recorded installations are in California, the most of them in San Diego.
Is Straight Forward Solar still installing solar?
The most recent installation attributed to Straight Forward Solar in the public records is dated Aug 18, 2020; 2020 has 5 recorded installations. Records reach PanelCensus months to a couple of years after installation, so recent activity may not appear yet.
Does Straight Forward Solar install leased or PPA solar systems?
0 recorded installations by Straight Forward Solar (0%) are third-party owned — a lease or power-purchase agreement; across California the share is 29%.
Does Straight Forward Solar install battery storage?
0 recorded installations by Straight Forward Solar (0%) include a battery.
Related installers and places
- All solar installers in California· 6,010 profiles
- Solar installations in California· 2,408,542 records
- Solarports Development· 11 installations
- Solarrus· 11 installations
- Solartistry· 11 installations
- Sun Solutions Solar· 11 installations
- Sundance Energy Solutions· 11 installations
- Sundelity· 11 installations
Dataset updated . Sources: LBNL Tracking the Sun + permit and program records; installer resolved by exact-normalized name matching.
About this data
Source: Lawrence Berkeley National Laboratory's Tracking the Sun, merged with city permit records, state incentive programs and the USGS U.S. Large-Scale Solar Photovoltaic Database / EIA-860 plant registers, as published September 21, 2026 — PanelCensus refreshes it as each source publishes new records. See the methodology for how records are matched, cleaned and scored.
Cite as: PanelCensus, “Straight Forward Solar, solar installer (California)”, https://panelcensus.com/installers/california/straight-forward-solar-12140 (data as of September 21, 2026).